Most busy lawyers prefer to focus on other things (i.e., billable tasks) rather than learning law firm SEO strategies and finding an excellent legal content writer. However, in some cases, especially when you’re just starting, you may need to wear multiple hats. We understand.
So instead of pitching our services, we’re going to tell you the steps you need to take to hire an excellent legal content writer. Remember, the content on your site is a reflection of your law firm. The seven steps to help you find the best legal content writer include:
Develop a law firm marketing plan
Determine the type of legal content writer you need
Know where to find a law content writer
Understand the going rate for an excellent legal content writer
Ask for law firm content samples
Cross-reference the SEO legal content samples online
Ask for references
Learn more about each step below. If you’re tired of searching and you want an excellent legal content writer right now, check out our monthly law firm blogging packages.
Learn about the seven steps to find a legal content writer in 2021 below.
1. Develop Your Legal Marketing Plan
Marketing for lawyers has never been more confusing. There are so many options, companies offering law firm SEO services, and other types of law firm marketing services.
While law firm marketing ideas may not fall off trees, there are a few simple strategies that can be useful for all law firms. They include:
Identify your goals (i.e., lead generation, more lawyer leads for specific practice areas, etc.)
Conduct a SWOT (strengths, weaknesses, opportunities, & threats) analysis and review your past marketing strategies.
Identify your ideal client and what you can offer them that your competitors can’t
Develop marketing activities and create a schedule. Examples include:
Relationship-building activities
Content development and delivery methods
Contact database management and use
Executive your strategy, learn from it and then improve. Consistently repeat this pattern.
2. Determine The Type of Law Content Writer You Need
The complexity of your practice area and what results you intend to achieve will dictate the level of content writer you need.
For example, if you already have a marketing director or similar, then they should provide your legal content writer with keywords and be able to handle other SEO aspects like keyword research, meta tags, structured data, alt tags, etc.
However, if you desire a law firm content writer who can create accurate legal content and provide additional law firm SEO services, you will need a more seasoned and well-rounded content creator.
3. Know Where to Find a High-Quality Legal Content Writer
Typing terms in Google like “law firm SEO services” OR “legal content writer” is a good start when searching for a law firm content writer. However, the results will not always yield the best websites and places to find a legal content writer.
Other than yourlegalcontentwriter.com, here are different ways to find an excellent legal content writer in 2021.
Upwork: Upwork.com is full of potential. However, many legal content writers on Upwork are not good at all. When searching Upwork, it’s in your best interest to stick with top-rated law firm SEO content writers.
Indeed: Posting an ad on indeed.com will undoubtedly yield a lot of inquiries, but you will have to sift through them. That’s for sure. Nonetheless, many legal content writers are in search of opportunities across various networks.
LinkedIn: LinkedIn.com is typically where you go when you want to find an upper-echelon legal content writer. They are often great for lawyers who need an expert and don’t have time for mistakes.
4. Understand How Much You Should Pay a Legal Content Writer
If you’ve recently searched for a law firm content writer, you’ve likely noticed their fees vary wildly. Determining what you should pay for a legal writer will depend on several factors to include skillset, knowledge, and experience. Check out an easy breakdown of law firm content writer fees below.
Beginner (<1 year) Law Firm Content Writer: .03 - .10 per word
Intermediate (1-3 years) Law Firm Content Writer: .11 - .20 per word
Expert (3+ years) Law Firm Content Writer: .20+ per word
Also, the amount you pay will depend on your overall needs. If you need a landing page, on-page, and off-page law firm SEO services, or you have a complex practice area, then you can expect to pay more.
5. Ask For Legal Content Samples (Law Blogs, Practice Area Pages, etc.)
It’s not enough to take someone’s word for their legal content quality. You must see it with your own eyes. Whether you find a legal content writer on Upwork, LinkedIn, or yourlegalcontentwriter.com, it’s in your best interest to ask for samples. When you receive the samples check for the following:
Mobile-friendly (i.e., proper spacing)
Grammatically correct
Search engine optimization
6. Cross-Reference Legal Content Samples on Google
After checking your potential new legal content writer’s samples, be sure to cross-reference them on google. To do this, highlight a paragraph and simply plug it into your Google search bar. If the content does not show up in the results or you see duplicates of the same content, you may want to consider other options.
7. Check Reviews or Ask For References
In today’s day and age, you don’t have to ask for references on every occasion. For legal content writers, this is especially true. If they are already on trusted sites like Upwork and LinkedIn, you can check their reviews and referrals on their pages.
However, suppose they don’t have a significant presence on these sites (which is potentially concerning). In that case, it’s best to request a few references from current or past lawyers they’ve written content for.
Need A Legal Content Writer? Contact Us Today
In the words of Warren Buffet, “Content is king.” Many lawyers perpetually spend hundreds of dollars per lead, but there is a better long-term solution; law firm SEO strategy implementation.
While consistently publishing authoritative and engaging content can be tedious and time-consuming, it works.
Organic traffic gets more than 10x the clicks that paid traffic receives. This means that an effective legal content writer is valuable. SEO-focused law firm content can yield an innumerable amount of leads via higher Goggle rankings, more trust, etc.
At YourLegalContentWriter.Com, we’re here to help with your 2021 law firm SEO strategies and implementation.
Contact us today today to learn more about our affordable and flexible monthly blogging packages. If you’re not ready to hire a legal content writer, still feel free to contact us with any questions you have about growing your law firm blog or website.